Very interesting post by Perry Goldschein examines what might be the hot-button issue in social responsibility: How much is enough and what should the standards be?

Every industry wrestles with the often competing claims of values and profit. Companies often claim they are something they're not. Other take them to task for not achieving perfection or peddling something we don't need (see Forbes's nasty piece about Whole Foods). Still others do some things well and others horribly (hybrids and SUVs).

As Robert Redford told us for the premiere issue of Worthwhile, he believes it's all about how hard companies try. What's your view?