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About Us
At Worthwhile, we believe it's impossible to have a meaningful life without meaningful work. So, we created the first media company for people seeking a more personally fulfilling and socially responsible route to business success.

We hope that this site can be a place where you'll come to discuss, learn, share experiences and find solutions to help you work with purpose, passion and profit.


Living with Purpose, Passion and Profit

Remember when we were kids? Long before we dreamed of falling in love or hitting a hole-in-one, we dreamed about what we wanted to be when we grew up. The whole concept of work fueled our play. And even though we couldn't articulate it at the time, those childhood dreams—to be doctors, teachers, astronauts or artists—almost always involved leaving a mark on the world. Yet, this most basic human desire has been almost completely overlooked by existing media. Into this void comes Worthwhile.

The Worthwhile Manifesto

For the Individual
  • We believe that people want their careers to stand for more than a paycheck.
  • We believe that everyone has the right to seek out the work life that makes them happy.
  • We believe that people shouldn't have to check their personal values at the office door; instead those values should match their work environment.
For Companies
  • We believe that companies play a growing role in our society; they should be a force for good.
  • We believe there is a spirit of each business that shines into communities, employees and customers. That spirit can be as positive (or negative) as the leaders choose to make it.
  • We ardently believe in capitalism. Profitability drives possibilities.
Where They Come Together
  • People want to connect to a company. Finding that sense of community leads to more fulfilling work.
  • Organizations with a strong mission attract people who work harder and smarter simply because they love being there. The result: the productivity companies crave, achieved humanely.
  • The "soft stuff," as it's sometimes derided, is as important as technology investment or financial structuring. When companies and individuals get it right, the power is remarkable.
  • You can change your company into a place that will attract people you want as teammates.

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Our Leaders and Their Inspiration

Anita Sharpe and Kevin Salwen, both veterans of The Wall Street Journal, came up with the idea for Worthwhile after observing that they, and many of the people they knew, were vitally interested in their careers – but were not captivated by most traditional business media. They recognized that business is one of the most – if not the most – powerful force in society today. Business has the capacity to change the world. So Salwen and Sharpe created a media company that puts purpose and passion on the same plane as profit, and targets a community of people who want to make a difference as they make a living.

  Anita Sharpe
Co-Founding Editor

For Anita Sharpe the journey to Worthwhile may have started in grade school. Despite a slew of elementary school teachers who would laugh at the idea of a young Anita going into writing and editing, the girl with an aptitude toward math loved her high school English classes so much that she decided to major in English at Vanderbilt University where she graduated magna cum laude. Following her heart started her on a journey that led to a career in journalism, first as editor-in-chief of the Atlanta Business Chronicle, where she helped increase circulation nearly tenfold, and later as a writer with The Wall Street Journal, where she won a Pulitzer Prize for her investigative journalism. As her reporting career deepened, she grew less interested in pointing her finger at the darkness and more interested in pointing toward the light. Now she follows her heart everyday by using her writing, editing, creative and business skills to bring the light that's in her to the public as co-founding editor of Worthwhile.

  • Passions: Magazines — read 25-30 a month; music (Beatles to Berlioz)
  • Family: Son Paul Botsford (14); dogs, Copper (9) and Tiger (5); mother Alice (ageless)
  • Read Anita's Blog

  Kevin Salwen
Co-Founding Editor

Kevin Salwen knows what it's like to love his work, and for him there is no other option. Before he and Sharpe started the company that created Worthwhile, Kevin had an 18-year career at The Wall Street Journal, where the perks of the job included flying on Air Force One (with President George H.W. Bush) and on NASA's "Vomit Comet," the agency's plane for zero-gravity experiments ("The most fun I ever had throwing up," he says.)

While there – most recently as national small-business editor – he launched two publications, covered two presidential administrations, wrote two different columns and appeared each week on CNBC's "Power Lunch" as an expert on small business issues. But, as much as his job once excited him, in the late 1990s, he realized that he had begun "career sleepwalking," never quite dreading the job but decreasingly excited about it.

Knowing that it was time to wake up during the work hours, Kevin took a leap and left the WSJ, teaming up with Sharpe to begin the journey that has become Worthwhile.

Passions: Coaching Little League baseball; building Habitat houses
  • Family:Wife Joan, an English teacher; Hannah (13) and Joseph (11); mother Judy (world traveler)
  • Read Kevin's Blog

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The Response to Worthwhile 

"Next Monday I start a job I found through Worthwhile, thank you. I've spent the past year, since I graduated college, looking for this exact job. If it hadn't been for Worthwhile, both the magazine and the job website, I'm not sure I would have ever found it. If it hadn't been for the magazine I would have never been able to stay motivated while working temp jobs, living paycheck to paycheck. If it hadn't been for the job postings I would have never found this opening. So thank you to you and all who make Worthwhile possible."
- Grant Henninger

"Just got my premiere issue of Worthwhile. Wow! … This mag, as much or more than Fast Company, is what I've been waiting for."
- Tom Peters, business guru, Boston

"I am so psyched about this magazine. It's about time we had a positive, passion-filled, good news, insightful magazine that all of us 'half-full' folks can read…. Your magazine did something different for me than any other business magazine. (It) touched my soul."
- Martin Pigg, Owings Mills, Md.

"I just wanted to say thanks for the inspiration! I'm telling all of my friends about your magazine!"
- True Goff, San Diego

"When I started to read it, I couldn't put it down – the stories were speaking to me and what I am going through in my life right now. They are 'real,' inspirational, informative – and you have an audience that is ripe for this."
- Sandra Downey, Toronto

"When I saw Worthwhile, it's like a light bulb switched on. I instantly bought all my good friends a copy and put them on their desks. I told them, 'Friends we need to start anew.'"
- Iolanda Antunes, Costa Mesa, Calif.

"What a great magazine! What a refreshing look at life in business!... You beat me to it."
- Owen Patterson, New Orleans

"I can't tell you how truly happy and relieved I was to discover your magazine. 'Finally' and 'we're not alone' ran through my head and heart."
- Michelle Baer, Miami

... and we've gotten hundreds more!!


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Join Our Vision

Now that you know who we are, we hope you'll join our vision of putting purpose and passion on the same plane as profit. How? 

1. Join the discussion online. The conversations on this site are only as good as your participation. Share your experiences, offer your perspective, voice your views. Have an organization you admire? See a program you like? Want to gripe? Share it here.

2. Let us know what you think of the Podcasts and the magazine content. Just click in to comment.

3. Check out Worthwhile magazine on newsstands across the U.S. and Canada at Barnes & Noble and Borders, Whole Food Stores, Wild Oats and many other places.

4. Or subscribe to the print magazine here. Subscribe to the magazine

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Contact Us

To snail mail us:
Worthwhile Magazine
1201 Peachtree Street
400 Colony Square/Suite 1718
Atlanta, GA 30361

For print magazine customer service call:

Here's the best way to get to each department:

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  • Marketing and Promotions Department:
  • Advertising (please click here to view our advertising page):
  • Circulation:

If you need to reach us about anything else, our office number is:

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