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Home > Blog > Why I'm Optimistic
Out of Our Minds
Saturday, July 15, 2006 8:15 AM
Why I'm Optimistic
Kevin Salwen on Making a Difference

In the world today, it's fairly easy to be a pessimist; after all, there is no shortage of war, disease, poverty and problems. But here at Worthwhile, we look around and see the glass as half -- no, three-quarters -- full. Two stories we ran in the pages of the magazine in recent months reflect that:

First, is our article about the changing perspective of MBAs. It wasn't long ago that the hot ticket in business schools was investment banking, a sign of the churn and burn '90s in which shareholder maximization was king (to the detriment of all else). But a new, idealistic generation is coming through schools now, looking to use their business degrees to solve the world's problems; schools are responding with curriculum changes that are ready to view the definition of business broadly. This piece lays out the shifts.

Next is Jen Soong's profile of John and Bert Jacobs, the brothers who founded the brand Life Is Good. Aside from the fact that they are smart businessmen and excellent people, we love the fact that they have built a huge brand on the concept of optimism. Life is good. Yes it is. And it can be even better. The glass is filling up.




1 comment

gl hoffman - 7/20/2006 10:20:01 AM
Continued success to you and your team at WOTHWHILE...this is a great magazine and a better service. Keep up the good work!
best,
GL HOFFMAN
Minneapolis

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