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Home > Blog > Business Book Mash Up
Out of Our Minds
Friday, July 14, 2006 10:40 AM
Business Book Mash Up
Martin Flaherty on Humor

Now that we're in the laconic beach reading days of summer, I've been thinking about just how awful most business books really are. Well, perhaps not "awful", but most need only be 30 pages and not the repetitive 200 - 300 pages that they typically are.

Think about it. We love the guilty pleasure of a disposable pot-boiler/ bodice-ripper/fantasy book over the summer. We describe this guilty pleasure as vacation reading. But we spend a good chunk of the year reading (more often than not) poorly written, and often highly theoretical business books. So in the spirit of lazy days and escapism, let's try and make them better. Take any business book out there and imagine it written by a fiction writer. Where can we go?

How about:

    > Blink by Stephen King (ooh...that's kinda scary)
    > In Search of Excellence by Erica Jong (one woman's personal journey...)
    > Good to Great by Danielle Steel (Oklahoma farm girl's rise to the top)
    > Freakenomics by Philip K. Dick (think Soylent Green meets Wall St.)

Come on, join in...





2 comments

Dave - 7/20/2006 10:14:38 AM
Competitive Strategy by Barry Bonds
andy r. - 7/14/2006 11:37:39 AM
Good Business : Leadership, Flow, and the Making of Meaning by St Paul of Damascus

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