Blog Podcasts The Dialogue Magazine About Us

Sign up for Worthwhile's free weekly e-zine.

Home > Blog > Hey, Old Media -- Jump Back in that Casket!
Out of Our Minds
Tuesday, April 11, 2006 9:46 AM
Hey, Old Media -- Jump Back in that Casket!
Anita Sharpe on Business

As I read the story about Disney offering some of its top TV shows on the Internet -- and even on cell phones, by gosh! -- I couldn't help but wonder: who wants to watch television on their cell phone?
For that matter, who really wants to watch TV on a computer? Perhaps you can argue I'm not the target market and kids today have different habits. And yes, my son spends many more hours on the Internet than in front of a television. However, when it comes to watching something longer than a music video, he runs to the couch and a bigger screen.
Likewise, when it comes to reading something longer than a few paragraphs, he wants to lounge on the couch and turn pages. Granted, this is just one kid -- perhaps every other teen-ager on the planet wants to read Rolling Stone on their cell phones.
Still, if you know media history, you know that the smart money was calling for the demise of the publishing business after TV was invented. (And this was back in the day when there were just a handful of magazines and the book business was fairly modest.) Here we are today with "The Da Vinci Code" selling more than 40 million copies and O, The Oprah Magazine the biggest launch in magazine history. So much for the smart money.

But who knows? Maybe old media really, really, really is dead this time. What's your opinion?


Ruth King - 4/23/2006 9:14:26 AM
We've been producing television shows on the Internet for over four years. These are the shows that mainstream media would never produce. Why? Because the target audience is too small. Heating and air conditioning contractors, small business owners, and real estate investors watch (and can download audio) programs on sales, marketing, finance and other technical topics pertinent to them. They can also interact with the experts on live programs which are then archived if they miss them live. Television on the web is successful if you produce programs that people want and need to help them with their businesses.
DK - 4/12/2006 8:27:11 AM
It's about having the 'options' to digest the media in whatever form and medium you want. Young people today are the first www generation (not world-wide-web but 'whatever, wherever, whenever' they want) - the power has shifted from the producer to the consumer in a lot of ways... as described above in the other comments.
Coley - 4/11/2006 3:57:19 PM
I like to lay in bed and watch DVD's on my laptop, so I don't really see that much of a difference (hey, I guess I already watch some of these TV shows that they are putting online on my computer because I have DVD's of previous seasons of shows like LOST and Grey's Anatomy) and could definitely see using the technology. Here's where I'm seeing the real benefit of this concept in my own life: TV on demand! I have a DVR, but every now and then there is a glitch and something won't record. If I know that the show is online-- well that's great! The other major benefit I see is that with shows like LOST (which I know is one that they are talking about putting online) people may want to go back and watch certain parts up-close to see about "clues" as far as what is happening. If you don't have a DVR that's not possible to do. And, like Grant said, the picture on my laptop is much better than on my TV. It sounds like I'll also be able to go back and watch old episodes to clarify things that didn't make sense at the time-- and that is nice for LOST. Okay, here's the drawback I see-- how long will it take to download and how big will the file be? I could see it being a very time-consuming computer freezing process. And if it is, forget about it.
Grant Henninger - 4/11/2006 2:25:34 PM
The only shows I watch on the TV anymore are live sports. I download everything else and watch it on my laptop. For me, a 12" laptop just 18 inches from my face feels a lot bigger than my 23" TV five feet away. Not to mention that the picture is much better on my computer than it is on the TV. Also, the screen can move wherever my eyes are pointing, so if I want to move, I can. I still sit on the couch to watch shows, only I'm watching them on my laptop instead of on the TV. What I think you are missing is the convergence of TV and the internet. The business model that supports TV shows is changing. That is not to say that the older business model of ad supported shows will go away, just that this new model will come along and complement it. This new model, the pay-per-download model, will also allow more content into the system. There is now no longer a time limit on how much content can be shown, and there are no more gatekeepers deciding what will get funded and made. Now anybody with some friends and a video camera can create their own TV show and show it to the world, and that's a big change to the industry.


Enter this
code below:
 What is this?
Home   |   Blog   |   Blog Archive   |   Podcasts   |   The Dialogue   |   Subscribe   |   Advertise   |   Customer Service
About Us   |   Contact Us   |   Resources / Promotions   |   FAQ
Copyright © 2006 dash30, Inc. All rights reserved. Privacy Policy. 68