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Home > Blog > Big Profits, One Customer at a Time
Out of Our Minds
Monday, November 21, 2005 9:08 AM
Big Profits, One Customer at a Time
Anita Sharpe on Business

What's the best way to get more customers and make more money? If you said 'raise awareness' -- the traditional marketing answer -- you may be wasting your time and money. Instead, some of the most successful businesses today (think Starbucks) are using a profit metrics based on individual customers. The idea is to turn a casual customer into a highly loyal, buzz machine who not only spends more time in your store or on your site, but tells 10 friends.

Click here for more on how this works and how Starbucks does it.


1 comment

Pam Brill - 11/22/2005 7:44:27 AM
Some have claimed that it's the experience that draws us back to places like Starbucks or Jordan's Furniture, a DisneyWorld-like experience for finding a new sofa or whatever. For me it's the connectivity factor- the experience of feeling like people are connecting to me as a person. That's what I tell people about and that's what I crave in this world of vacant stares on airport runways.
A request for what I want by someone who looks in my eyes and seems to really want to know- that's what I get at Starbucks. Whether it's a canned customized cup or not, it warms my soul and my innards during a time when the streets and The Street can seem awfully cold and impersonal.

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