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Home > Podcasts > Kirsten Ritchie: Branding Sustainability
Podcasts
Thursday, November 10, 2005 5:48 PM
Kirsten Ritchie: Branding Sustainability
Martin Flaherty on Podcast

In this era of Brand Is King, Kirsten Ritchie sees the future: a system to certify products and services as truly environmental. As the the director of environmental claims certification for Scientific Certification Systems, she works with companies to develop the standards that verify the products' environmental impact. In this interview, she discusses the growing trend in branding of environmentalism. Click here to listen.


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