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Out of Our Minds
Sunday, October 02, 2005 4:29 PM
Hooters and Tree Huggers
Anita Sharpe on Environment & Sustainability

What does it take to turn the majority of Americans into conservationists? Figure out a way to connect green living with sex. At least, that's what adman Bill Hillsman, who has created marketing campaigns for Jesse Ventura and Paul Wellstone, tells the New York Times.

Mark Katz, a former speech writer for Bill Clinton, says comedy might work just as well. He suggests this bumper sticker for SUVs: 'My third car is a Prius.'


Ken Chung - 10/4/2005 1:16:20 PM
I find it disheartening that we need to be entertained all the time. Why do we need to find something sexy, hip, or fun before we engage?

The Los Angeles Times recently announced that they will replace a venerable page one in-depth issues feature for a short feature on celebrity life. This in response to competition from other regional papers who entertain with sports and lifestyle features everyday. A second reason, the LA Times disclosed, is that most news consumers can get their 'serious' news for free online. I remember that ... the one next to the ad for Nexium.

Back to changing lifestyles for a better environment .. we need to change our reward system. Companies pollute because they'd otherwise be penalized for 'poorer' performance. One buys an SUV because it's bigger. Carpool, and take an extra 20 minutes waiting in line?
martin - 10/3/2005 8:56:43 AM
I think Mark has a point. When you look at the surveys on environmentalism and the general public, the numbers are staggering. If you were to go by them alone you'd believe that everyone one of us was a dedicated environmentalist. However, when we move beyond ideal into application folks do not and/or will not make the transition. Humor may very well be a way to start the transition.

The other bumper sticker I loved was placed vigilante style on H2s when they came out. It was placed on the SUVs by zealous anti SUV-types and read 'I'm destroying the environment, ask me how'

I do disagree with Janet that we need a mandatory $5/gallon price for gas. The economic impact would be devastating on the majority of America. Keep in mind, the folks who could afford that sort of pricing are the ones reading this publication and blogging on similar sites and not the public at large. The national income average is $50k for a four person household. A 80 - 100% increase in gas would be a calamity for those folks. And given that public transportation (outside of metropolitan areas) is virtually non-existent, and there are not enough alternative fuel vehicles in existence, no viable option is being offered. This is a whole lot like only teaching abstinence as the only birth control option or simply stating, 'just say no'.

Although I appreciate the intent of that thinking, I find a high degree of hubris in it.
Janet Auty-Carlisle - 10/2/2005 8:13:48 PM
Start charging $5 for a gallon of gas. That might start it. People are way too used to what they have and most don't want to change. I keep hearing people saying we should lobby government to have the prices dropped. I say we should lobby to have alternative methods of transportation, energy use and environmental issues become forefront. We are controlled by oil and I for one am not going to allow that to be an issue for me. I am taking to my bike as much as possible. I will not be held hostage over any barrel...especially one full of oil! Living la vida fearless, Jan www.tobeyourbest.net


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