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Out of Our Minds
Thursday, September 08, 2005 10:36 PM
Why Leadership Matters
Kevin Salwen on Creativity

Apple, which is kicking everyone else's tail in the portable-music market, now is ready to pull its iPod Mini off the market. This is a shocking move because the Mini now makes up more than half of all iPods sold. But it's also NOT shocking because Apple is a company that thrives on innovation, in this case replacing the Mini with the iPod nano, which is even smaller than the Mini (Steve Jobs pulled one out of his jeans change pocket at a press conference) and could be the next 'It' product in the tech world.

How did the nano come about? Listen to this phrase from The New York Times account of the development: 'Mr. Jobs described an Apple 'top 100' meeting earlier this year - a retreat of the company's top employees - where he urged those attending to take a big risk rather than fall into complacency in protecting the company's lead in digital music.'

If you're an engineer working for Apple, or a marketing person, or anything for that matter, that's inspiring stuff. 'Take a big risk rather than fall into complacency.' Who wouldn't want to work in that kind of challenging environment?


Lindsay Lent - 9/10/2005 7:37:05 PM
Jacqueline, I agree. If only Apple's business systems were as good as their innovation, they could do some serious damage.
Jacquelyn - 9/9/2005 4:12:47 PM
I think Kevin's point wasn't so much solely the Mini to Nano switch but more about the need to innovate radically rather than rest on laurels. While no one could argue that the Nano is truly Revolutionary, most businesses succeed on Evolutionary concepts -- and helping keep the Evolution going is as important as occasionally popping the big Revolution (as Apple did with the iPod in my opinion).
blah - 9/8/2005 11:33:19 PM
the ipod nano is hardly a big risk. its just ipod mini 2.0


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