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Home > Blog > I Scream, We All (Primal) Scream
Out of Our Minds
Tuesday, June 07, 2005 12:40 PM
I Scream, We All (Primal) Scream
Kevin Salwen on Creativity

Sure, sure they're now part of the mega-conglomerate Unilever. But I still think there's much fun to be had at Ben & Jerry's. The latest introductions: ice-cream flavors for your every mood. Well, maybe not every, since there are only four Mood Magic flavors: Chocolate Therapy, Appley Ever After, In a Crunch, and The Last Straw.

And in classic Web promotion, you can play the Mood Magic game to decide which one you need.


2 comments

Robert - 6/10/2005 10:10:03 AM
Agree entirely, still lot of fun and success on many levels over there. That said, I recently checked out the Ben & Jerry box at my local mart and have to say I was kind of dizzy after trying to figure out the differences among what seemed to be 14 versions of dark chocolate. So I just took an Advil and grabbed a pint of their fine butter pecan. As General Motors and others are learning, maybe there's such a thing as giving the customer TOO much choice ....
Coley - 6/7/2005 1:06:41 PM
I love how they name their ice creams. My personal fave: Karamel Sutra.

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