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Out of Our Minds
Monday, May 23, 2005 9:37 AM
Your Attention, Please!
Anita Sharpe on Business

In these days of TIVO, iPod and hundreds of cable TV networks, advertisers are desperate to find new ways to get their messages across. After G.E.'s global branding director demanded a daring campaign, ad agency BBDO came up with the idea of an online sprouting seed that computer users would nurture and email to friends, according to a story in today's New York Times.

Hmm. Quick show of hands -- how many of us want yet another clever email forwarded to our inboxes?

1 comment

martin - 5/23/2005 12:00:32 PM
I for one will pass. We don't need to grow virtual plants. Don’t people remember all of those virtual fish in screen savers? Where are they now? Flushed down the virtual toilet like some many of their actual, home aquarium brethren. (And they were exotic to!)

More importantly, there are too many unanswered questions about this new plant species. For one, is it native to my region? Will introducing it here unleash a spread of a new, invasive and hostile species? Is it an annual or perennial? And what will come of it if I kill it? Can it be composted?

Also, it's more than evident that these are genetically modified seeds. Now I support some of those, but this one needs more in depth study.

I ask, when will agencies and corporations learn? And if not that then ask yourself this question, “what would Ewel Gibbons do?�


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