My Kind of Ads
Kevin Salwen on Culture
The ad industry takes a ton of grief -- some well-deserved, of course. So, when a smart ad campaign hits, it's worth bringing to people's attention.
These days, I'm loving the new promotions from New Balance, the Boston-based sports shoe and apparel company. The broad campaign theme is: 'There are two motivations in sports. Which is yours? ... Love or Money?' Then the ads -- it's the bus ads that typically grab my eye -- ask a string of questions about sports attitudes:
-- Can a losing coach still be a good coach?
-- If no one was watching you play, would you play just as hard?
-- Which teaches a player more, winning or losing?
-- Would you give a record home run ball back or sell it on eBay?
This connects with my passion, of course, as a coach of a baseball team of 10-year-olds. But beyond that, I think it asks questions with plenty of gray that we can relate to in many areas of our lives. For instance, you could easily take it into an office environment: Can an underperforming sales manager still be a good manager? If no one is watching you interact with customers, would you be just as attentive?
Advertising that makes me think. Thanks, New Balance.