Something's Happening Here, but You Don't Know What it is
Anita Sharpe on Culture
Eventually, almost every company runs into something that threatens its tried-and-true formula; many if not most businesses come up with a dozen sound reasons why they should ignore that something.
For Columbia Records in the 1960s, that something was Bob Dylan's seminal recording, 'Like a Rolling Stone.' The New York Times has a riveting piece today about the single that almost didn't get released. Despite a legion of fans inside Columbia, the sales and marketing people didn't think it would work, says the Times.
'The unstated reason was that they just didn't like raucous rock 'n' roll,' writes Shaun Considine, who played a big roll in getting the song released. 'The sales and marketing people had made Columbia a winner by selling mainstream American music -- pop, jazz, country, gospel, the best of Broadway and Hollywood. It was this thinking that had led the label to turn down Elvis Presley in 1955 and the first American album by the Beatles in 1963.'
What has your company turned down lately because it just didn't fit the plan?