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Home > Blog > Thought for the Day: Tuesday
Out of Our Minds
Tuesday, November 02, 2004 7:44 PM
Thought for the Day: Tuesday
Anita Sharpe on Making a Difference

'Some cynics ask, 'How can you claim you have a spiritual connection to your customers? How do you know whether they buy your ice cream because they like the flavors or because they have a spiritual connection to you?' Spiritual connection is impossible to quantify. All we know is that when we meet people on the street, when people speak in focus groups, and when consumers write us letters about why they like Ben & Jerry's -- about 14,000 people a year do write us letters -- they talk as much about what the business does as they do about the product we sell.' -- Ben Cohen and Jerry Greenfield (from Ben & Jerry's Double Dip)


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