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Home > Blog > Inside the Minds of Marketers
Out of Our Minds
Thursday, September 30, 2004 4:08 PM
Inside the Minds of Marketers
Anita Sharpe on Business

The marketing business -- advertising, PR, music, film, etc. -- lives and dies by getting inside the heads of consumers.

But what's on the minds of marketers? Adweek magazine published the results of a poll of 3,106 marketers (55 percent female/45 percent male) in its Sept. 20 issue. Nearly a third said that, 'to be a player in my social set,' you had to have the capacity for 'deep, philosophical' conversations compared with 14% who said you had to be able to talk about sports.

A few other highlights:

* 53% said there are more negative influences in our country than positive.

* 30% said religious beliefs were very important to them, compared with 47% of consumers.

* 45% said the business of image making has become less passionate

* 55% said the business has become 'less ethical'

* And finally, 17% said that advertising is an 'honorable profession' compared with . . . 17% of consumers.







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