Selling Your Idea when Everyone thinks you're nuts
Anita Sharpe on Business
When Paul Otellini, president and likely future CEO of Intel, took on the challenge of re-invigorating the chip maker, he had a heretical idea: stop focusing on making faster chips. Instead, make products that do more things consumers want: security, wireless web connectivity, better sound and graphics, etc.
The reception inside Intel: laughter to lists of 'thousands of reasons why he was wrong,' according to a story in today's New York Times business section.
Haven't we all been in similar positions? You have what you think is a great idea and lots of really smart people think your idea is, well, the dumbest thing they ever heard.
What did Otellini do? He asked all the naysayers to think of five reasons why his idea might work. By making the process collaborative and prompting the critics to reframe the problem in their own minds, he won them over.