Why the big Gap?
Anita Sharpe on Business
Whenever I visit a big newsstand like Joe Muggs, I'm always struck by the small size of the business-magazine rack compared with space for, say, golf magazines. In fact, there are way more gun titles out there than there are business magazines.
If you take the combined circulations for the major national business magazines (assuming no overlap, which, of course, there probably is) it comes to about 4 million -- which means that less than 10% of the 42 million white-collar workers in the U.S. read a business magazine.
This becomes all the more puzzling when you compare it to the number of business books sold in the U.S. each year: 83 million -- or almost two books per American professional. What do you think accounts for the big gap?
It's an interesting question for us to ponder as we head into the home stretch with the print version of Worthwhile. The premiere issue hits newsstands and subscribers' mailboxes in a few weeks. Let us know what you like, or not, and what you would like to see in the magazine: email@example.com.