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Out of Our Minds
Tuesday, September 07, 2004 10:37 PM
Uncorking the Secrets of Civilized Travel
Kevin Salwen on Travel

It's Thursday evening and you're boarding a plane for home after 4 grueling days on the road. All you want to do is take off your jacket, recline in your aisle seat and have a relaxing glass of wine. Good wine, that is. If you're like me, that last part has been the sticking point -- watching the flight attendant screw the top off a mediocre (at best) mini-bottle of something that calls itself Cabernet.

Thanks to the Wall Street Journal, I learned something today. OK, maybe it's not earth-shattering, but who knew? You can bring your own wines on some planes. Some carriers, including American and JetBlue, will serve it to you on the flight. No corkage fee either! They'll even let you take home the leftovers.

This is far from universal -- many airlines still will let you consume only what they sell you. But knowing that on some carriers I can bring a nice Merlot on board (btw, I consider $10 a bottle to be 'nice') is enough to inspire me. Can someone say 'POP'?

1 comment

Robert - 9/8/2004 7:13:58 PM
Kudos to carriers like American and JetBlue that see the benefit of this. Other carriers probably look at this situation and see it as an expense, providing a service (handling the uncorking and glass) without gaining the benefit of selling you the wine, and falling outside the basic proposition, which is getting you from point A to point B. By letting us bring in our preferred wine, the inspired carriers perhaps realize that the happy customer is the customer most likely to come back, and customer relationships and retention is where the jack is. Sometimes in business you can benefit from closing the cash register for a minute and asking yourself, are my customers happy here?


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