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Home > Blog > A Reflection on Greatness vs. Very Goodness
Out of Our Minds
Wednesday, June 30, 2004 11:44 AM
A Reflection on Greatness vs. Very Goodness
Kevin Salwen on Almost Famous

There was a debate on a sports-talk station here in Atlanta this morning: Would you rather be a fan of the Atlanta Braves -- a team that has won 10 division championships in a row but has captured only one World Series -- or the Florida Marlins, who have yo-yoed through that same decade often finishing close to last but maximizing their good years to snare two World Series titles.

As I listened, my mind circled to the world of business. In the Marlins boom-bust mode, there are many fields -- advertising and other creative arenas come to mind -- where only greatness is remembered and failure is tolerated if that greatness occasionally can be achieved. But others try to perform very well for a long time; Colgate comes to mind as a company that is rarely #1 in a category but makes lots of money by being a steady, smart performer. Maybe it's a mindset. But given a choice, which category would you rather be in?


1 comment

Dave J. - 6/30/2004 12:21:49 PM
They say that in baseball, poor performance is endearing with the fans. Wins become that more dramatic and powerful.

But personally, I wouldn't want to be the one to ride the rollercoaster of success. (But my loyalty to the Mets won't allow me to say I want to be like the Braves, either.)

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