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Home > Blog > The Customer Is Always (Pick One): Right/Nuts
Out of Our Minds
Monday, June 21, 2004 3:11 PM
The Customer Is Always (Pick One): Right/Nuts
Kevin Salwen on Technology

My favorite product of the past decade is the iPod, Apple's brilliant little personal jukebox. That something so compact and so lightweight can hold thousands songs that I like is incredible. And other companies are frantically trying to mimic it, but still can't nail the combination of technology and size.


Now comes word that consumers want the iPod to do more -- video and PDA capabilities, for instance. They are so engaged with the product that they are designing their own, like the circular one to the right! (See this story on Wired.com for more.) That's the kind of connection any company would love to have.

But, as the Wired story notes, Apple CEO Steve Jobs is saying that neither video nor PDA is in the works. He has rejected both out of hand, highlighting problems with each option. Refusing consumers' entreaties is dangerous business, but so is injecting the wrong technology into an already successful product. It will be interesting to see how this one plays out, whether Jobs' bet is the right one.


1 comment

Gerard LaFond - 6/22/2004 11:25:02 PM
I think Steve is right. It always better to do one thing Great than to do 3 things good. Thats why you love the iPod, because too few things do what they are supposed to, and do it Great.

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