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Home > Blog > Transient America
Out of Our Minds
Friday, June 18, 2004 12:35 PM
Transient America
Kevin Salwen on At Home

This morning, an enormous United Van Lines moving van pulled up in front of a house about a block from where I live. I watched for a second or two as a pair of thin men carried a mattress through the front door. I began to reminisce about what a big deal it used to be when a new family moved in down the street. Who are those people? Do they have kids? Any ballplayers, babysitters, musicians in that brood?

But this is an era of Bowling Alone. Who knows if I'll ever meet those folks, at a party or dinner? I realized I'll probably never knock on their door. In fact, it's probably more likely they'll send me a voicemail blast or I will send them a group email. I drove off.


2 comments

Elizabeth Albrycht - 6/23/2004 11:42:26 AM
Anyone who is interested in communities should be terrified by the picture painted in Bowling Alone.

As I work through the book, a couple of items keep coming up for me: the absolute requirement for leaders to encourage communities by reaching out to people again and again and the need to find a way for people to be involved that is as easy as possible for them ('click here'). And we have to do these things with authentic, human voices.

For both of these items, communications is the key. Technology is an enabler. I will be exploring this topic the week of July 12 as part of the Global PR Blog Week. I'd love it if you would stop by and participate.



Randy - 6/18/2004 2:02:57 PM
While I realize the tongue-in-cheek quality to your post, it belies a underlying theme I hear often: We are at the mercy of our times. The cultural 'era of Bowling Alone'. Well, if it exists it's because we created it by passive acts of driving away. Culture is not an enitity of its own form and function. We create it. One interaction at a time. All of us. We are responsible.

Now how about this instead:
Knock, knock...
'Hi, I'm Kevin. Welcome to the neighborhood'...

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