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Home > Blog > Women and the Web
Out of Our Minds
Thursday, April 29, 2004 11:05 AM
Women and the Web
Kevin Salwen on Culture

Interesting study by Yahoo! and Starcom out today shows how women use the Web to manage their lives. (Hint: Skip down to paragraph 3 or 4 of the news release for the start of the best info.) A few highlights, with my comments in italics:

-- Women indicated that their total time spent on individual activities added up to 38 hours of activity inside a 24-hour day. The Internet has enabled women to multi-task while facing this 38-hour day. Don't we all know and feel that!
-- A quarter say they are spending more time with their families. A third say they are working more. I'm wondering if the majority of us increasingly are shrinking our lives down to those two spheres, with less time for 3rd party connections.
-- There are 8 fairly identifiable personality types for women surfers, which the study classifies with names ranging from Cassandra to Debutante to Voyeur. Gotta admit, I'm scratching my head over these.

The study reflects what we have come to learn about ourselves, I think: That it's not a compartmentalized work-life vs life-life anymore. It's our life, all one continuum with ebbs and flows of work, leisure, family, friends, sleep. Better love your work!


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