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Home > Blog > SETH'S 7 RULES OF BUSINESS
Out of Our Minds
Tuesday, April 27, 2004 9:41 AM
SETH'S 7 RULES OF BUSINESS
Anita Sharpe on Business

When I watch Seth Goldman in action, I see an example of what I hope is the future of business. Goldman, president and 'TEO' of Honest Tea, seems to be having a ball; he wants to make a difference in the world; and he makes no apologies about wanting to run a large and very profitable company.

'We want to be a $100 million company because our impact will be that much greater,' he says. 'It's so easy to criticize what is wrong in corporate America, but we're creating solutions.'

Goldman has been giving much the same talk to business schools around the country and a number of students have emailed his '7 Rules of Business' to their friends. If you haven't already seen them, here they are:

1. Be Passionate About What You Do. 'If it's not meaningful, why do it? This is your life.'

2. Commit Yourself. (This means you have to make a leap.)

3. Be Relentless. (He describes his efforts to sign up one distributor as 'almost stalking.')

4. Create a Strong Team and Empower.

5. Be Realistic About Setting Goals.

6. Be Disciplined About Balancing Life and Work.

7. Sometimes 8 Feet Really is 8 Feet. (Not everything is indeed possible, such as driving a 10-foot-high van through an 8-foot underpass.)


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