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Out of Our Minds
Wednesday, March 22, 2006 11:31 AM
Power Bogarters
Kevin Salwen on Culture

This morning I decided to work outside my home (which was being cleaned) and the Worthwhile office (where the distractions make it hard to write, which is what I needed to do this morning). So, I headed to Panera near my house, where the bagels are good and the wireless is free.

Here, I knew I'd run into the annoyance of self-absorbed cellphone yakkers -- is there a place that's free of those any more? -- but I'm so accustomed to that that I didn't flinch. But the Power Bogarters have gotten my goat this morning. Maybe you know who I mean: Those people who grab the spots near the slim pickins of wall outlets, then plug in their laptops all morning. The hoarders.

After all, how much juice can their PCs need? How much over 100% charged can their batteries handle? Do they not think about the limited outlet space? Or do they feel a sense of entitlement because they're there? Is it polite to ask them to yank their cord for a few minutes? So many questions, so little power left on my dwindling battery...


Monica Ricci - 5/7/2006 12:03:01 PM
Why not ask to share the outlet? Aren't outlets always in pairs? And as Michael said, if asked nicely, why would a reasonable human being say "Hell no you can't charge your battery!" I have to believe that most humans are reasonable and would give up the outlet, at least for a while, while you charged up. You have to ask for what you want in this life, and outlets are no exception! :o) ~Monica
Mark Sicignano - 3/25/2006 8:06:13 AM
Swell, those links don't work because the Home Depot's links aren't permalinks.

Just go to http://www.homedepot.com/ and type in 'outlet adapter' (without the quotes) into the search box at the top.
Mark Sicignano - 3/25/2006 8:00:50 AM
Why not carry one of those outlet adapters that converts one power receptacle into three.

Basic model:

Surge protector model:

Why complain about something. Instead find easy ways to adapt to the changing world (no pun intended). :-)
Julie - 3/23/2006 10:48:46 PM
Outlets are cheap, aren't they? Why would a business offer wi-fi for nothin and outlets only for the chosen few (or less). Whenever there is a scarce resource there will be hoarders. Provide an abundant supply and all the world can get along.
Coley - 3/23/2006 12:51:10 PM
I hog power outlets. I never thought about. Now I will... I guess I'm just self-absorbed!
Kevin - 3/22/2006 1:51:47 PM
Amazingly, just after I posted this, I got this email story pitch about searching for unused ad spaces and finding... outlets! Read on...

Dear Kevin,

I thought you might be interested in this cool ad story:

Finding An Ad Space in the World

It seems our world gets more crowded with advertising messages daily. From TV and radio commercials, to billboards and popup messages -- even posters on the bathroom stalls, consumers are bombarded with messages, often with no defense but to tune them out entirely.

Combating the tune-out factor has become the main challenge of advertising and marketing agencies, with each scrambling to find a space that hits home with its particular target audience. But, faced with what appears to be a shrinking ad world, creative agency Bradley and Montgomery (BaM) sees no lack of space. When space does not exist, the BaM team simply creates it.

BaM's most recent project for Chase Bank is a perfect example of finding a unique space. Print ads were created on the space surrounding the electrical outlets at Indianapolis International Airport. The ingenious space targeted business travelers by existing in a space that they are constantly seeking: outlets to charge laptops and cell phones between flights.

'We realized the airport was a place where a lot of business-to-business decision makers clustered. You have men and women with expensive suits, sitting cross-legged on the floor,' said Ben Carlson of Bradley and Montgomery. 'We thought, why not reach these people through a space that they actually search for and use?'
Michael Rolph - 3/22/2006 1:45:43 PM
I admit, I Bogart the power. BooooHAHAHAHA (how does one make that evil sound with the written word/)

But wait...if someone were to ask me, as they do, I always pull the cord. And at times, I engage my fellow citizens and ask them.

Say hi. Make a friend. Get some power. Share a smiiiiiiile...la la la...


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