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Home > Blog > Nostalgia, New York Style
Out of Our Minds
Monday, March 13, 2006 4:42 PM
Nostalgia, New York Style
Kevin Salwen on Culture

For those of a certain age (I love that euphemism for old folks like me), Chock Full O' Nuts was a great New York City destination. I didn't drink coffee as a kid but I still loved going into the chain's stores -- this was SO before Starbucks -- and sitting down on a stool at those horseshoe-shaped counters, listening to the waiters and waitresses ('servers?' not back then) click those creamers hanging on the counters. My mom would buy me a powdered donut, which crunched nicely just before it tossed powder all over your pants.

Now, Chock Full O' Nuts is playing the nostalgia card, reopening stores in New York and rebuilding its website to provide history (did you know that baseball groundbreaker Jackie Robinson was once personnel director?) and 3 new versions of the jingle, 'Chock Full O' Nuts is that heavenly coffee,' in Latin, Gospel and R&B styles. Check it out here for your own walk down Memory Lane.


3 comments

Rick Lipman - 4/11/2006 10:43:36 PM
I just rediscovered chock full of nuts after years of folgers...sometimes i feel ashamed because i lived in cincinnati for 37 years, p and g is on my blood... and i believed that I would someday become the brand manager for folgers coffee...oh well...i live in naples fla and work for hte one of the most progressive telecommuniations in the world...who knows..maybe i will end up back in cincinnati with procter as a client...strangers things have happened...cant wait to get to nyc and stop one of these retro stores.
Marianne - 3/16/2006 2:31:34 PM
I sang the whole jingle while I read your blog! Then I checked it out on the website - I like the gospel version. I got it all right. I'll be fifty this year. I must be carrying that jingle some where in my head for 30 - 40 years. Oh boy!
martin - 3/14/2006 8:32:32 AM
Wasn't there a rather old lady with permanently black hair who use to be in all of the TV ads in the '70's? She wore clothing way too young for how old she was and the ads were so cheesy they were brilliant. I was told she was the owners wife.

Back in your Wayback Machine everyone and help me out on this.

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