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Home > Blog > Small (but Important) Differentiators
Out of Our Minds
Monday, March 06, 2006 8:19 AM
Small (but Important) Differentiators
Anita Sharpe on Business

I do some work out of a coffee shop (meetings, editing, etc.) virtually every day. Lately, I've become a big Caribou fan, largely for two reasons: I love the chocolate-covered espresso beans that come with the mochas, and I enjoy the daily trivia question that gets you 10% off if you answer right. (The fireplaces are a nice touch, as well.)

What about you? What keeps you going back to certain businesses -- or what do you think brings customers back to you?



2 comments

JC - 3/7/2006 11:32:38 AM
I often write my blogs at a Starbucks a half-mile from home. I prefer Caribou's coffee, but proximity has its advantages. In general, I like the human activity that recreates an office feel, but also knowing that I don't have to engage unless I want to.

Dana VanDen Heuvel - 3/6/2006 3:26:51 PM
Anita,

I also have similar patterns and frequently do my 'work after work' (getting out of the home office to work more...) at a number of local places. To me it's all about a few things:
1. Community around the business - am I part or of do I feel part of it?
2. The staff - are they people that I like to see. There's one place that the staff always makes you feel rushed and seems to look down on you when you only order a coffee or something small...I don't go there anymore
3. Wireless Access - it's a must.

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