Google Expands 'Don't Be Evil' to Philanthropy
Evelyn Rodriguez on Making a Difference
Dr. Brilliant said Google's motto, 'Don't be evil,' is what brought him to the company. 'It's very hard to find another company that starts out on a conscious path to do good and not do evil,' he said.
You might have already seen the WSJ story on Google's new head of philanthropy.
I was really impacted by a multinational company I recently visited in Sri Lanka's statement that they don't just write a check. They get involved, engaged themselves hands-on because these projects transform and impact the employees. (Said company doesn't toot its own horn about its philanthropy or CSR either.)
The company has said it would consider operating some activities in its focus areas of global poverty and energy and the environment, rather than simply funding others to do such work.
In addition, Google's desire to go beyond funding non-profits echoes the Omidyar Foundation's broader emphasis to include 'socially minded' business and public policy too.
And perhaps encourages a few more companies to higher aims as well.
p.s. Yes, I'm aware of the Google and China censorship issue. But that doesn't negate this program's worth.