iTunes: The Little Engine that Could
Kevin Salwen on Culture
Anytime someone says Apple's iTunes won't be able to break into a market or keep growing or compete against upstarts, here's my advice: just laugh. The hits just keep on coming:
-- Since the autumn launch of the iTunes video service, more than 12 million videos have been downloaded.
-- Apple has sold more than 950 million total songs through iTunes.
-- Those songs are playing on iPod of all sizes; in fact, 8 of the top 10 mp3 players on amazon.com are iPods. Apple has sold more than 40 million iPods, 30 million of them last year alone.
Now, Apple has launched a promotion to mark the sale of the one-billionth iTunes song. As it heads for the one billion mark, the company will give away a black 4GB iPod nano and a $100 iTunes music card for every 100,000th song up to the one-billionth song. Then the big one: The customer who downloads the one-billionth song from iTunes will receive a 20-inch iMac, 10 60GB iPods, and a $10,000 iTunes music card. Apple also said it would create a full-ride scholarship in the winner's name to a music school.
I'm off to start downloading now.