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Home > Blog > Why Whole Foods Is a Winner
Out of Our Minds
Wednesday, January 11, 2006 10:35 AM
Why Whole Foods Is a Winner
Kevin Salwen on Environment & Sustainability

Great companies don't stand still, and Whole Foods is showing that. The company has just announced that it will rely on wind energy for all of its electricity needs, making it the largest corporate user of renewable energy in the U.S.

One of the things I love about this is that the supermarket company is making the decision because 1) it fits with its core values and 2) it's about making money. As regional president Michael Besancon told AP, 'It's a sales driver rather than a cost.... All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods.'

Yes, that's a good thing. If more companies feel they can differentiate by being greener, being more civic minded, being better corporate citizens, that's great thing. If there's profit, more corporations will get into the game. And if you need more evidence that Whole Foods is smart about this, check out this stock chart comparing Whole Foods shares to the S&P 500 and the Nasdaq index.


4 comments

patrick - 1/15/2006 12:30:48 AM
whole foods backed weakening the federal organic food standards. although I would still support their store and some of their products they should be called to the carpet for debasing the meaning of the organic foods
Martin - 1/11/2006 5:11:18 PM
Kevin -

Whole Foods announcement is nice. Wal-Mart's CEO Lee Scott's October announcement is a game changer. Scott announced last year that all stores will use 100% renewable energy, plus their pledge to eliminate 30% of energy usage at each store has a much more significant impact on our consumption.

I love Whole Foods and shop there often. I didn't care for Wal Mart at all. However, the Whole Foods commitment makes me feel nice about a company I support. Wal Mart makes me believe we may have turned a corner.
Jerrome - 1/11/2006 3:25:38 PM
That jumped out at me too, James. They should have said, 'Drive their hybrids -- slowly so as not to engage the gasoline engine -- past 3 or 4 supermarkets...'
James Stewart - 1/11/2006 12:13:45 PM
Somehow the 'drive past three of four other supermarkets' line strikes me as ironic. Hopefully that extra gas consumption won't offset the savings from renewable energy...

(or in pipedream land, perhaps they'll help increase the number of walkable neighborhood stores)

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