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Home > Blog > Warm Holiday Wishes From. . . Who is That, Again?
Out of Our Minds
Tuesday, December 20, 2005 2:41 PM
Warm Holiday Wishes From. . . Who is That, Again?
Anita Sharpe on Business

How many holiday cards to you get from vendors or other companies with their business name stamped on the inside and no personal message? Do you save them or display them? Do they make you feel warm and fuzzy?

I have to say, the point of sending those cards totally escapes me. A far better idea would be picking a less cluttered holiday (one company I know of sends Valentines to its customers) or choosing a smaller group of special customers and sending a more meaningful note.

Or perhaps too much 'Santa Baby' and 'Wonderful Christmastime' has made me seriously grumpy.


Whitney - 12/20/2005 11:48:31 PM
Anita, I'm not sure vendors are the only ones who do this.

Every year, I get a few more cards sent by someone through a service like Shutterfly, Snapfish, or Ofoto. My name is on the envelope, but not the card. The 'personal note' is so impersonal that you wouldn't know there's a 20-year friendship between the sender and myself.

Every year, I get one or two more stock newsletters to add to the pile. Some are printed directly from someone's printer, some are clearly photocopied. Most are put aside until after Christmas when I have time to sit and read through all of them.

This probably sounds ungrateful, though it's not intended to be. I'm grateful to have friends who think of me at the holidays, and who strive to keep me current on what's going on in their lives. But it's disappointing to see old traditions between friends become so impersonal. When (holiday) communications between friends can't be personal and meaningful, that doesn't say a lot about the direction our society is heading in.

Returning to the original topic of vendors sending holiday cards, I will say that my massage therapist and my life coach both make time to send personal, handwritten notes with the cards they send to all of their clients. It leaves me feeling like my business is appreciated, and keeps me going back to them instead of starting up with any of the dozens of competitors in our area.
Phil Gerbyshak - 12/20/2005 11:42:47 PM
Great point Anita. I think that the reason people keep sending the generic business card is because if they don't, they feel they will come off as less savory than those who do send them.

Personally, I'd prefer a nice warm, personal e-mail to a corny little 'Happy Holidays from Garbage Co.' with no handwritten signature even.

Though I must admit, I've too have had too much 'Santa Baby,' 'Wonderful Christmastime' and 'Feliz Navidad' for my own good. But that's fodder for another post!


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