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Out of Our Minds
Friday, December 09, 2005 11:59 AM
Today's Duh!!! Moment
Kevin Salwen on Ethics

Hold the phone! The New York Times reports on its business front today that -- are you ready for this -- 'New Surveys Show That Big Business Has a P.R. Problem.' Really? They just figured it out?? The story is replete evidence galore: Roper polls, Harris surveys, executive quotes.

Um, N.Y. Times folks, where have you been? Walk around and talk to people, especially young people. They are disillusioned with leadership, hate the model of their parents' careers, have switched off the Enronworldcomtycoaldephia scandal. They want something different, something more meaningful and connected.

If you don't mind, I'm going to take a moment to jump up and down, waving my arms frantically to get attention. Hello, look here. Check out Worthwhile. We're over here, talking about values and opportunity for change. We're encouraging leaders to set higher standards. We're urging people to refuse to settle for employment at -- or products from -- soulless organizations.

The good news is we know you're out there too. People just like us who think profit is great but so is humanity. There are many great leaders, building great companies with outstanding values. For every Bernie Ebbers, there is a Howard Schultz (Starbucks). For every Andrew Fastow, there is a Seth Goldman (Honest Tea) or Gary Erickson (Clif Bar). For every Dennis Kozlowski, there is a Bill George (Medtronic) or Fred Smith (Fedex). They are building companies that will last and thrive, as well as leave a lasting mark on their communities.

We're building Worthwhile to help usher in and celebrate that new values-based capitalism. And we're optimistic. Are you?


farnsworth - 12/13/2005 5:40:53 PM
I'm looking forward to a meatier Worthwhile. But I can't say I've found it devoid of either content or value. And it's not really 'soft and sappy' to me. In fact, it's been a nice reprieve from the classic business publication. I'm actually a bit hamstrung by it. I don't know exactly what to do after reading the magazine, but I know that it has caused me to stop and think a bit more than the typical blaze through Fortune and BW.
Kevin - 12/13/2005 11:44:30 AM
Thanks for the feedback, Gulliver. We take comments like that very seriously and never want to leave any reader feeling that our work is 'too soft and sappy.' We've worked hard to make Worthwhile meatier and more useful over the past year -- and from the emails and calls we're getting, think we've succeeded in creating a very engaging magazine.

But do others agree with Gulliver about the magazine? We'd love to know.

(p.s. On the overseas front, stay tuned for the electronic edition...)
gulliver - 12/13/2005 2:19:24 AM
>We're building Worthwhile to help usher in and celebrate that new values-based capitalism. And we're optimistic. Are you?

No. At least not about Worthwhile. Encouraged when I first saw it, I was disappointed by the lightness of the first issue and haven't bothered to get one since. Of course, this isn't helped by the US/Can only availability.

Too soft and sappy for my personal taste - I wish there were a sharper edge - I think you're singing to the choir.

Jeffrey - 12/12/2005 12:33:09 PM
Come on. Get off the publishing highhorse. Just because something got published recently doesn't mean the Times just figured this out. The article is in response to some recent surveys being done. Would you rather they not report anything if it has ever been mentioned in the general public before? And nice of you to only be able to cite male examples of good executives. Where is the diversity in Worthwhile?
martin - 12/10/2005 9:16:10 AM
Oooh, oooh! me to. I'm beyond optimistic. I'm working with executive management at companies who only recently have decided there's a better, more responsible way forward. These are not the same type of folks Kevin highlighted. These are folks who you'd traditionally think were locked in the past but have woken up.

I'm concerned that the NYT published that piece. I'm concerned that the 'Old Gray Lady' may be displaying early signs of dementia if this is now news to her. Grab for the ginko bottle NYT. Do your own crossword puzzles. Read Worthwhile and exercise your brain more.


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