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Home > Blog > On Purpose and Advertising
Out of Our Minds
Thursday, December 08, 2005 2:11 PM
On Purpose and Advertising
Kevin Salwen on Making a Difference

Our friends over at Gallup have a great interview with adman Roy Spence, a founder of mega-agency GSD&M in their December issue of the Gallup Management Journal.

In particular, I like his views on the purpose of a business, as he says, 'Purpose trumps everything.' He explains: 'In the late 1980s, I wrote an op-ed piece saying that I believe that because of the acceleration of technology, consumers will make a purchase decision based not just on what you sell, but on what you stand for. I'm not talking about morals -- morals are arguments that no one wins. But values are great connectors.'

He then goes on to explain how to make purpose part of any business. Good stuff.


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