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Out of Our Minds
Monday, November 28, 2005 5:05 PM
In Love with Business Cards
Eric McNulty on Creativity

As much as I love my Blackberry with its thousands of instantly accessible contacts, I must say that I am still in love with the old fashioned business card. The layout, the paper stock, the colors, the type -- they all hold clues to a company that is lost when the information is digitized into a standard format.

It is an art form to convey not just the facts but the spirit of an organization on a small, disposable card. As we each get more and more contact details the challenge grows. And as my aging eyes grow weaker, it becomes harder to read the relevant information.

I have a stack of several hundred that never seem to make it into my Rolodex. Once they are in the database I should be able to throw them away. But I just can't bring myself to do it.


Phil Gerbyshak - 12/1/2005 10:10:12 PM
I would argue that GREAT business cards are outstanding, but boring business cards are hardly worth a second look. Unfortunately so many corporations don't understand the power of a cool business card, and go with the safe (read: SNOOZE-A-RAMA) business card.

And Scott Ginsberg (on the previous comment) has a really awesome business card that you've got to see to believe!
HELLO, my name is Scott - 11/30/2005 10:24:10 AM
You know what's fun? Take 100 cards and lay them out 10 x 10 on the floor. Look away for 30 seconds, then look back and see which cards stand out the most.

Fascinating experiment.
Janet Auty-Carlisle - 11/28/2005 7:19:42 PM
Hey, Curt and Eric....i too am a 'keep the card' card carrying member. I love business cards. They can be so expressive...or not....I keep them all and put them in my three ring binder too. It's becoming thick enough to be a short novel. When I need a name, I go to the binder, find the card and, voila, there it is....It almost feels like card trading in some element....Living la vida fearless, with many cards, Jan
ps...where do you want yours sent to? www.tobeyourbest.net
Curt Rosengren - 11/28/2005 5:51:42 PM
I know it's incredibly retro of me, but I far prefer business cards to a contact database.

I keep a three ring binder with plastic sheets, each holding 20 business cards. Cards are alphabetized by first name (since that's what I'm most likely to remember). Not only am I a sucker for things I can actually hold in my hand, flipping through the cards as I look for someone's e-mail or phone number helps me remember who people are in a way that a database never can. Just glancing at a card gives me a visual reminder that re-anchors the memory.


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