Hey, Old Media -- Jump Back in that Casket!
Anita Sharpe on Business
As I read the story about Disney offering some of its top TV shows on the Internet -- and even on cell phones, by gosh! -- I couldn't help but wonder: who wants to watch television on their cell phone?
For that matter, who really wants to watch TV on a computer? Perhaps you can argue I'm not the target market and kids today have different habits. And yes, my son spends many more hours on the Internet than in front of a television. However, when it comes to watching something longer than a music video, he runs to the couch and a bigger screen.
Likewise, when it comes to reading something longer than a few paragraphs, he wants to lounge on the couch and turn pages. Granted, this is just one kid -- perhaps every other teen-ager on the planet wants to read Rolling Stone on their cell phones.
Still, if you know media history, you know that the smart money was calling for the demise of the publishing business after TV was invented. (And this was back in the day when there were just a handful of magazines and the book business was fairly modest.) Here we are today with "The Da Vinci Code" selling more than 40 million copies and O, The Oprah Magazine the biggest launch in magazine history. So much for the smart money.
But who knows? Maybe old media really, really, really is dead this time. What's your opinion?